At Professional VisionCare, our doctors and patients are relying on YOU to fulfill the doctor’s eyewear prescriptions, and to provide the best care and service possible. This training focuses on teaching you HOW to sell eyewear to our patients without being a cheesy sales person, because that is not who we want to be! Instead, we want to choose the correct verbiage to best communicate the patient’s prescription, prevent confusion or focus on prices and “insurance,” and help the patient make the best decision for their visual needs.
We have had the pleasure and benefit of having a trusted optical industry leader, Mark Hinton, come to our practice on several occasions to train our doctors and eyewear stylists on a proven method of fulfilling the doctor’s prescription, and his expert training is included in this training document. It is a LOT to take in, but taking the time needed to fully understand, learn, and practice this method will sincerely help you become a truly successful eyewear stylist, and bonus—your commission on eyewear orders will soar! :D So put on your best focusing hat, and read through this training a few times if need be! There is NO rush, as we want you to absorb this information as deeply as possible!
Our doctors are the best doctors of all doctors in the doctor land. They do a great job prescribing exactly what the patients need. Our job as eyewear stylists is to lead the patients to get what the doctors say the patients need. The doctor back in the exam room explains why and what the patient needs to get, but you would be surprised how much you reconfirming what the doctor prescribed makes a difference. People want to follow what their doctor says because it is best for them. Now this doesn’t mean if the patient won’t spend the extra money on transitions, even though the doctor has prescribed them, we print their prescription and let them walk. We should always have awesome responses to pushback! Our goal is to meet the patient’s needs and that includes financial needs! If the patient declines the best eyewear prescription lenses due to price, we want to have other options available within their price range. If we are not able to meet our patient’s needs, they will go elsewhere and end up with subpar eyewear.
We are never saying the doctor recommended. They are the doctor which means what they say the patient needs is prescribed. Again, it is your job to sell exactly what the doctor prescribes to the patient. You do not need to talk to the patient about specific materials and types of anti-reflective. Do what the doctor prescribed and let the patient know we are doing what the doctor prescribed. It makes it easy to decide the lenses for the patient, and they know they are getting what is best for their eyes.
Click below to access this training that you will need to imprint on your eyewear stylist brain. :D Let’s dig in!